When it comes down to it, if my local lighthouse failed during a foggy stormy night, I guess I'd want the coast guard investigating it, too. Because if someone's shining a light on something and it's not working, there's a problem. A company that sets itself up as one that's going to defend a lighthouse for not working -- well, you're going to need a better ad than this one to make me trust you.
Spotted: The Economist
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