I used to like a lot of lululemon's ads. They were just different enough from the fuzzy, squishy clarity/balance/peace ads directed at Yoga Journal readers that they stood out to me. They were a little aggressive, a little punchy. But then they got weird back in January with their creepy Ombama ad and it's been all downhill from there.
Speaking of fuzzy, this offering is plenty of that. Naked shopping (how, um, yogic?) aside, why connect the letters up top? Why take this leggy yet readable font and cram it against itself? The S is now isolated, and the UDE is cast adrift.
Really, though, the thing I can't stop looking at is the bad Photoshop job on this guy's chest. Were they trying to fuzz out some of his hair? Soften it up? And girlfriends, let's not even get started on what's wrong with the man's nips.
Spotted: Yoga Journal
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