I could like this ad. I like the red smeary light effect that makes it look like a badly developed photo. Good colors, nice model, unoriginal yet solidly executed military hottie theme. It's all fine except for the thing ad designers can't keep from doing: turning letters backwards to make them "Russian."
я is not an R. ч is not a Y. Those of us who care about such things will hate your ad when we see you abuse the Cyrillic alphabet.
Spotted: Vanity Fair
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